Signal 01
Where your leads come from
Healthy
You know which channels bring people in.
Broken
Leads show up and you can't say what sent them.
Why it matters
You can't repeat what you can't see.
Free marketing tracker
Is your marketing actually working?
Most owners can't answer that. Not because they're bad at marketing, but because no one ever showed them what to look at.
- A spreadsheet that tracks your leads and reads the numbers back in plain English.
- A quick-start guide that gets you set up in minutes.
Get the free tracker
Tell me where to send it. You'll get the download on the next page.
The uncomfortable truth
If you can't say which part of your marketing is working, you're guessing. And it's expensive guessing.
Three signals to watch
Healthy marketing leaves a trail. Here's where to look.
Signal 02
How many become customers
Healthy
You track the leads that turn into paying work.
Broken
You count inquiries and hope for the best.
Why it matters
Traffic isn't revenue until it converts.
Signal 03
Whether the money comes back
Healthy
You know what a lead is worth and what it cost.
Broken
You spend and never check the return.
Why it matters
Marketing that doesn't pay back is just a hobby.
What you get
Two tools. One clear picture.
The tracker spreadsheet
A simple sheet that logs your leads automatically and reads the numbers back to you in plain English. No formulas to build. You enter, it tells you what's working.
A quick-start guide
A short guide that gets you set up in minutes, so you're tracking the right things from day one instead of leaving another tab open.
The easy part and the job
Tracking is the easy part. Knowing what to do about it is the job.
That's what Waypoint does. Get the numbers in front of you first, then let's talk about what they mean.
Get the tracker